When we treat a brand with the importance, the same will be reflected in its value. Because a business with a bad reputation will tarnish your brand and it will be a difficult task to recover. Securing the brand will increase brand awareness. The brand which is secured will increase its value, brand awareness and sets it apart from other business entities. The brand needs to be secured in order to prevent rivals from copying/ stealing your brand.įor any business entity, nothing is as significant as protecting their identity.
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But registering intellectual property will give a certain amount of command over your brand and thereby terminate others from getting a free ride on the back of your success. Intellectual Property Rights render Legal Protection for some essential aspects of branding like name, logo, domain name and even products. Hence, the owners are duty-bound to protect it from infringement. Your Brand will take some time to develop and fix in the consumer’s mind but it will also take just a second to unravel and damage. It is considered as a personality behind the image. The Brand is the guarantee of a particular experience to your customers. The Brand will help you identify who you are, what your customer expects from you and more importantly what differentiates you from other products or services. Hence, every trademark should be duly registered.īranding is fundamental to any product or service. In a sense, if one wants to register the trademark in countries other than India, the trademark registered in India can render an excellent base along with the established goodwill in the country. It enables the organization to expand globally.
Moreover, infringement of the trademark can be prevented only if it is duly registered. It will create intellectual property for an organization in the form of intangible assets.
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The registration of trademarks will build trust and good among the customers in the market. The owner of the trademark will also enjoy exclusive rights over the trademark only when it is duly registered. In order to hold up the brand name and brand value, it is very essential to register it. The registration of a trademark is considered paramount to protect the uniqueness and distinctive character of the brand name or logo or wordmark. It renders exclusive rights, builds trust and goodwill, differentiates product, recognition of product's quality, creation of the asset, protects against infringement, protection for ten years at low cost and attracts human resources. The registration of Trade Mark holds several benefits which any entrepreneur should be aware of. The decision of the consumers will be highly influenced by the Brand Value and Reputation which a Brand name holds. A Trade Mark which is in the form of symbol, word, device, numerals or combination of both all of which can be graphically depicted are eligible to be registered as Trade Mark. Though, popularly known as Brand name, it is legally referred to as Trade Mark. WHY TO GET TRADE MARK?Ī Trade Mark shall be easy to speak and remember if it holds a good name in the mind of the consumers who are considered to be the kings of business.
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Pitch 1 How to Register Trademark for your Brand Name/ Logo in India?.
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